Golf News – August 8, 2024

Due to Overwhelming Demand Cobra Golf® Re-Releases Second Wave of 3D Printed Irons

CARLSBAD, CA. (August 6, 2024)— COBRA Golf®, a leader in golf club innovation and 3D printing technology, announced a re-release of the innovative and massively successful LIMIT3D irons, the first commercially available 3D printed irons in golf.

Due to incredibly high demand for this revolutionary iron set, with the first run of 500 limited-edition sets being sold out in a matter of minutes, COBRA will be offering a second release of these irons providing more players the opportunity to play the most advanced irons on the market.

“The feedback from consumers, fitters and retailers on the look, feel and performance of the LIMIT3D irons has been remarkable,” said Mike Yagley, Vice President of Innovation & AI, COBRA Golf. “They were originally meant to be a one-time limited-edition run with an effort to get them to market as quickly as possible. We decided we had to make a second production batch to give more golfers access to this innovative technology.”

The bulk of the new run of the LIMIT3D irons will be available for order on CobraGolf.com, with additional sets available at select retailers and premium custom fit partners, exclusively in the US. This re-release of LIMIT3D will be the same production series construction as designed by COBRA engineers using nTop’s software and manufactured with 3D printing technology although will not come with the limited-edition markings, commemorative box or 3DP divot tool.

“Our LIMIT3D 3D printed irons represent COBRA’s dedication to pushing performance and technology to the limits,” said Jose Miraflor, Vice President of Product Architecture, COBRA Golf. “One of the key advantages of this new technology is the ability to fine-tune product development and repeat the production process with 100% consistency on demand in a relatively short time in comparison with traditional casting and forging methods. This is why we can offer more of the LIMIT3D irons so quickly after selling out the first limited-edition batch.”

The mission in designing the LIMIT3D irons was to create the look and feel of a compact blade with the forgiveness of a game-improvement model. The fully 3D printed stainless steel body of the irons feature an innovative internal lattice structure that allows 33% of the overall clubhead weight to be repositioned without sacrificing strength. Specifically, 100g of tungsten is placed in the heel and toe areas of the clubhead, creating a low CG and an exceptionally high moment of inertia relative to the size and shape of the club. The result is a compact blade with a low CG, very high forgiveness, precision and distance comparable to a player’s distance model.

MSRP for the LIMIT3D irons is $3,000 for 4-PW set configurations in RH only with a wide selection of aftermarket steel and graphite shafts, and grips. Available on Friday, August 16th. US only.

Visit COBRA Golf HERE

Shot Scope Secures $8.5 Million in Series B Funding, Sets Sights on Global Expansion

EDINBURGH, SCOTLAND – Shot Scope, the industry-leader in advanced GPS, rangefinder and shot tracking technology, has secured $8.5m in Series B funding, accelerating its offering of acclaimed products and game improving data to over 60 million golfers worldwide.

Led by Guinness Ventures, which invested $4m, the company has raised the capital to continue its rapid global expansion and strong investment into product development, specialist resources and brand marketing – as it continues to provide subscription free, game-enhancing technology to golfers. With GPS wearables, laser rangefinders, and shot tracking devices, Shot Scope is committed to offering products and analytics tools to help players of all skill levels.

“This investment accelerates our mission to deliver game improvement technology to 60 million golfers around the world. Throughout 2024, we plan to invest in infrastructure across North America and beyond to support our retail and distribution partners,” says David Hunter, Founder and CEO of Shot Scope. “Golf has experienced a huge change in the past five years, as people of all ages and demographics are entering the sport. With Shot Scope they can improve quickly and enjoy the game they love even more.”

Founded in Scotland (the Home of Golf) by Hunter, Shot Scope became a trusted name in the UK with key buying groups, green grass retailers and pro shops welcoming the brand into their networks. With Shot Scope products readily available across the UK and Europe, the organization looks to establish the same trust worldwide.

Adam Barker, Guinness Ventures, added “Shot Scope’s innovative product and software suite is meeting strong market demand, positioning the company for significant expansion both domestically and internationally. As lead investor, we are thrilled to further support Shot Scope at this inflection point and to continue being a part of its exciting growth journey”.

In addition to being available in the largest retailers in the US, including Dick’s Sporting Goods and PGA Tour Superstore, Shot Scope is gaining traction with green grass retailers in various states with the brand’s awareness continually growing. Similarly, partnering with PGA of America’s Golf Retirement Plus program™ and TROON Golf Network has further developed Shot Scope’s presence and credibility within the US golf industry.

Beyond physical products, Shot Scope’s mobile app and web dashboard is home to a plethora of free-to-access features for its users. Features include aerial GPS maps on over 36,000 courses worldwide, over 100 tour level performance statistics and MyStrategy – the data driven strategy builder.

Visit Shot Scope HERE

Michael Feland
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